AdWords Quality Score Scale

Posted: July 29, 2006

I’ve seen a lot of posts and papers about the new Google AdWords quality score. Most are using a score of 1-10 or 1-100. As an FYI, the quality score is a ranking of 1-5 for their numerical purposes (as told to me by someone really in the know from Google).

So, while trying to reverse engineer the quality score, the numerical range is 1-5. Try updating your formulas with this range and you might see some improvements in the reverse engineering.

I’m working on a quick case study of a site that went from min CPCs of $0.08 to $10.00. After many changes, it returned to normal.

Hopefully, this will be finished soon to share some basic information.

[added]Google case study now available[/added]

Related Information:

« Google Adds Click Fraud Reporting to AdWords

Google AdWords Case Study - Improving Landing Page Quality »

Written by Brad Geddes aka eWhisper · Filed Under Blog, Google AdWords

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One Response to “AdWords Quality Score Scale”

AdWords Quality Score Scale » Wagalulu - Technorati’s Top Tags » » AdWords Quality Score Scale on July 29th, 2006 10:29 am

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