FindWhat Review

Posted: May 30, 2004

FindWhat is one of the few publicly traded pay per click search engines. When they came on the scene, they were a must use source of advertising. They slowly fell in rank until recently when they took a different approach.

FindWhat has a strong engine that runs their pay per click program, and some strong programming technology. They have decided to lease their technology to others. This new revenue stream seems to have revitalized them, and is once again driving them towards new heights.

They do not have any single large distribution partner, but they do have many second tier portals and search engines which display their pay per click results. These include CNET Search Excite, Metacrawler, Dogpile, NBCi, and Microsoft Internet Explorer Autosearch.

FindWhat Pay Per Click Advantages

? Good distribution network
? Strong Technology
? Growing quickly
? Low overall bids
? Good Customer Service
? Easy to Navigate
? Unique organization structure
? Good advertiser tools
FindWhat Pay Per Click Disadvantages

? No large partner
? Slow review times for new keywords
We feel with the moves FindWhat is making, that they are one of the pay per click search engines to watch this year. Even if its not them making the move, they maybe leasing the technology to other partners who can make an advertising difference.

We would recommend that when you begin to expand your pay per click advertising, you give FindWhat PPC strong consideration.

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