Google on Madison Avenue

Posted: November 5, 2005

The NY Times did an impressive five page story on Google’s entrance into Madison Avenue and their wishing to be a player in every advertising market.

Greg Sterling, of the Kelsey group had a quick comment on the article:

Traditional ad agencies don’t generally like or get Google, in my limited observation. But it’s Sunday night, so I won’t go on.

I do wish Greg would have had a bit more to say about the article as Greg really gets local advertising, search engines, and the online world; maybe he’ll follow up with more comments at a later date.

John Battelle had quite a bit to say about the article.

This piece in the NYT was clearly written with Google’s open approval, and that means one thing: Google is using the Times to talk with the folks on Madison Ave - and Wall St. And I have no doubt those folks are reading - closely.

Interesting to see how the rest of the search engine and advertising world responds.

Related Information:

« Jenstar on Smart Pricing: Can one poor site affect an entire account?

AdWords API Changes »

Written by Brad Geddes aka eWhisper · Filed Under Blog, Search Engines