IP Blocking Coming to AdWords
Posted: April 30, 2007
Blocking specific IP addresses has been a common request for advertisers. It’s mostly requested by companies who know their competitors IP addresses and wish to block those competitors from ever seeing those ads.
For more sophisticated advertisers, it can be used to block IP addresses that send a lot of traffic but don’t convert.
This isn’t as useful as Yahoo’s continent blocking option, where one can decide not to show ads on particular continents, however, it’s a step in the right direction.
We are also going to be releasing the ability to prevent ads from showing to specified IP addresses (see #4) in the next month.
Source: Shumans.com. It’s also a good read on where Google stands on the Click Quality Council requests.
Related Information:- AdWords Quietly Rolls Out IP Blocking as a New Feature
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[...] IP Blocking Coming to AdWords » bgtheory.com Nice! Finally ! I asked Overture for this feature back in 2002, still waiting… digg_url=’http://www.vinnylingham.com/2007/05/links-for-2007-05-01.html’; digg_skin = ‘compact’; digg_bgcolor = ‘#FFFFFF’; digg_title = ‘links+for+2007-05-01′; digg_bodytext = ”; digg_topic = ”; Powered by Gregarious (21) [...]
[...] AdWords team announced that the ability to block specific IP addresses will be released in the next [...]
[...] Sophisticated Click Fraud Posted May 14, 2007 I noticed a strange lead this morning - a lead with obviously phony information. This is nothing new really. As a lead generator, I see a lot of leads that come through with fake contact information. Usually, they come from competitors that are checking my form out. It’s annoying as hell, but it’s part of the business I guess.  I do save all the IP addresses from phony apps, just in case Adwords comes out with IP Blocking. [...]