Overture new feature: Content match
Posted: June 24, 2003
Overture has announced they are going to a Google-like distribution feature of matching content to PPC listings.
One of the top complaints from advertisers is the lack of distribution, and the willingness to pay for more. Content match enables any website to suddenly show PPC listings. The listings will be based off of site content, so the technology which matches websites to PPC listings is crucial for advertisers to receive good traffic from these sources.
Related Information:- Overture Content Match
- Overture introduces Advanced Match
- Overture launches Match Driver
- Overture Keyword Matching Options: Phrase Match
- Overture Keyword Matching Options: Advanced Match
Comments
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Learn More about the Seminars:
Seminar Information
Denver Seminar
Toronto Seminar
San Francisco Seminar
Information provided by Google.com
Brad Geddes
Leslie Clark
Other Memberships
