Yahoo Search Marketing’s New Features
Posted: July 6, 2006
Here’s a quick summary of what to expect from the new Yahoo Search Marketing capabilities. The US launch will occur in q3 of 06 with the first accounts being transitioned around August 15th. The international transition will occur in q1 of 07.
A full API with sandbox is available for Yahoo API users.
Account Organization
- Master Accounts
- Individual Accounts (unlimited)
- Campaigns (max 100)
- Ad Groups (max 1000 per campaign)
- Keywords (max 1000 per AdGroup)
- 50k-250k keywords per account
- Dynamic Keyword Insertion into titles or descriptions
Bidding
- Will utilize a quality index
- Placement will be based on CTR and Quality Index scoring
- Quality index will be made up of many factors including, ad copy and keyword history
- Quality index will be shown in the account similar to the current 1-5 rating (green bar) one currently sees.
- Competitor bids will be shown (similar to the current system)
- Composite quality index and keyword bid will not be displayed
Tools
- Forecasting
- Will have forecasting tools which include clicks, impressions, and position
- Keyword research tools
Additional Capabilities
- Geo Targeting - US & Uk only to start
- Keyword Research Tools
- Keyword research estimates
- Related keyword tool
- Yahoo Search Marketing drops $20 Minimum Spend
- Yahoo Panama Keyword Tool Allows For Site Spidering
- Yahoo to Change Look of Search Results
- Random Notes on Yahoo Panama
- Overture re-branded as Yahoo Search Marketing
Comments
5 Responses to “Yahoo Search Marketing’s New Features”
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Brad Geddes
Leslie Clark
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Brad,
Loved the show on GoodKharma today - thanks.
The YSM preview is great.
-k
[...] eWhisper posted some insider info about YSM over at WMW, but the thread requires a membership. So go to his site for read about it for free. A quick summary is that they are planning on doing a massive overhaul of their existing system that has not changed in years. [...]
Excitement on the Y!SM Front?
According to Brad Geddes, aka eWhisper, Yahoo! Search Marketing (Y!SM) has some exciting news on the horizon.He doesn’t quote a source, or even mention how he knows these things, but here is what he says in regards to the next…
Thanks for the info Brad, where did you hear about all of this? I blogged about your post at PPCIQ.
[...] The new features of Yahoo Search Marketing’s Panama project have been widely discussed and speculated upon. Terry Semel made it public yesterday that the launch of the new system will be delayed until Q4. [...]