IYP Consulting

Posted: March 1, 2001

The exposure of internet yellow pages continues to grow. Yellow pages are renowned for their ability to reach people who are searching for products in their local area.

As more business continue to ship throughout the world, it becomes more viable to advertise to specific regions of the country, or even nationwide, to reach people searching for your specific products and services.

Internet Yellow Page usage is more frequent than print: 2.2 times/week for internet yellow pages vs. 1.4 times/week for Print (The Kelsey Group)

Internet Yellow Page annual referrals are projected to grow by 144% over the next 3 years while print yellow pages are expected to decline by 2.5% annually. (The Kelsey Group)

In 2001, 1.9 billion was spent in online advertising. That number is expected to be close to 7 billion by 2006.

Over 71% of Internet shoppers research products online before buying them in a physical store according to the UCLA Center for Communication Policy.

Jupiter Research predicted that 30% of all retail purchases will be influenced by the internet.
There is a large variety of advertising options from an individual city, state, region, and national. Each of these exposure types has a significant cost difference.

There are several large Internet Yellow Page directory listings. It is very expensive to advertise in all of the Internet Yellow Page directories, and many companies can’t afford to advertise in all of them.

A national ad on one Internet Yellow Page can have the same cost as a premium state listing on multiple Yellow Pages.

We will work with you to determine your advertising goals and help you gain the most exposure for your advertising dollars.

We offer campaign tracking options for your Internet Yellow Page advertising campaigns to ensure their cost effectiveness from year to year.

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