Accounting Marketing

Posted: August 1, 2005

When it comes time for tax season, those unfortunate few who attempt to do their financial organization on their own are usually up to their elbows in paperwork by the time April 15th rolls around.

More organized people have learned that hiring an accountant is one of the best ways to save time in this life. The fees are generally low, and since, as we all know, the only sure things in this life are death and taxes, there is truly no reason to make doing your taxes harder on you than they need be.

Accountants have long known this, and in order to attract clients in the past, all they would have needed to do was take out an ad in the print yellow pages and wait. Accountant Marketing has changed quite a bit since those days, and taking and ad out in the pages is just not enough to cut it these days.

Harley, and accountant in Seattle, takes a unique approach to accounting marketing. She chose to market herself as both a CPA, and a feminist, thus giving birth to the Feminist Accountant, and a wide clientele of modern Seattle women.

Following in Harley’s lead means making sure that the people that you can help in your neighborhood know about you. The smartest way to go about that is through a search-based advertising system.

Online marketing for accountants starts and ends with the Internet search. Taking search results and turning them into a tool to market your accounting practice is the best way to put yourself on the map.

Competition is rough, and while some accountants for the way of Harley in Seattle and find a personalized niche in their community, other find that casting as wide a possible net is the best way to attract clients.

And hopefully you will convert a few disbelievers to the bliss of not having to worry about tax day. And the next time a sunny mid-April comes around, rather than putting the finishing touches on mind numbing paperwork, they can be out firing up the grill and letting the pros handle it.

With online, search-based marketing for your accounting practice you can spend more days with the barbecue as well, with a few extra bills in your wallet from your increased clientele.

In fact, the days of scrounging around for clients to come to you—or waiting interminably for the phone to ring—are as dead as the other sure thing besides death, April 15th.

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Written by Brad Geddes aka eWhisper · Filed Under Vertical Marketing