Architecture Marketing

Posted: May 3, 2005

Even the big boys started small. Calatrava. Meyer. Ghery. Koolhaas. All these great architects began as no-name architecture school students at one point or another.

But what sets these world famous names apart from the rest of us? In a word: architecture marketing.

Of course, their competitive methods of marketing back then probably looked a lot different from what would work today. Now, one of the leading sources of leads can actually come from effective online advertising. Indeed, in today’s fast-paced, global market of architectural competitions and world personas, it may be difficult for the small firm to get off the ground. But with a targeted, multi-faceted, Internet advertising campaign, your small firm could begin to compete with the pan-national talent of Zaha Hadid and Daniel Libeskind.

But even if your sites are set somewhat lower, architecture marketing online is still by far the right way to go.

Even though people seeing and liking your work is a tried and true way to gain clients, it can only take you so far. Putting ads in print yellow pages for your services is another slow way to jump-start your business.

For the entrepreneurial architecture firm that is looking to make a splash with original and groundbreaking work, casting a wide net in terms of marketing your firm is the key to getting projects. Without work, after all, there is no way to demonstrate your skill.

The world needs small architects who labor over every house. To paraphrase Le Corbusier, the house is a machine that we live in. And for the architect that understands this fact-that every detail needs to be designed so that it works in the most efficient manner-gaining work should be a priority, not just for him or herself, but also for the general community.

Many options exist for advertising your firm online, but only a targeted architectural marketing campaign can make sure that the customers you want start calling.

Take the next step towards making your firm as big as it can be. By setting up an online advertising system for your firm, you are breaking new ground in terms of scope and focus for marketing an architectural firm.

Just as you would not let the small details slip by when it comes to designing a building for a client, neither would you want to neglect the appropriate steps for pursuing an effective marketing campaign. With online architecture marketing, you can actually reach out to your community and let them know about the services you provide.

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Written by Brad Geddes aka eWhisper · Filed Under Vertical Marketing