Pay Per Click Bidding - Largest Gap Bidding
Posted: May 1, 2002
This bidding strategy is good for finding a low price and
maintaining a higher visibility than some of the competition.
The pay per click bid manager will look for the largest
gap between any two competitors and place your bid in between them.
An Example:
Pay Per Click Bid Prices:
| Position | 1 | 2 | 3 | 4 | 5 | 6 |
| Bid | $1.00 | $0.98 | $0.97 | $0.75 | $0.23 | $0.22 |
The largest gap occurs between advertiser 4 and 5. Your
bid will be placed at $0.24, which means you will pay $0.51 less than
advertiser 4, yet retain the 5th overall position.
This is a good strategy for finding the lowest price that
still retains a higher internet visibility than other advertisers.
- Pay Per Click Bidding: First Gap Bidding
- Pay Per Click Bidding - Gap Jamming
- Pay Per Click Bidding - Position Bidding
- Pay Per Click Bidding - Low Positions
- Pay Per Click Bidding - Maximum Bids
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